China’s biggest search engine company, Baidu, today announced a multi-million dollar investment in US-based discovery platform, Taboola. This platform is responsible for features such as “You might also like” or “Around the web” recommendations prevalent on many websites that lead to external content.
This strategic move ensures that Baidu and Taboola will work together closely in the Chinese market. Though Taboola is not active in the Chinese market yet, it’s already active in the US, UK, France, Germany, Italy, India, Israel, Japan and Thailand.
Read more about Baidu and Taboola’s joint venture here on Tech In Asia
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