Nearly 3000 attendees from 16 countries and districts join ECI Festival 2016 in Beijing


During December 5-6, 2016, the first edition of ECI Festival took place at China National Convention Center, Beijing. It was hosted by International E-Commerce Innovation Association and Business Innovation Committee of China, and organized by ECI Awards. Under the theme of “Application of Innovation, Define the Future”, almost 3000 people from 16 countries and districts were gathered at this event.

30 keynote speeches were given around 5 different categories of contextual innovations and 6 sub-forums were held for vertical digital industries. Among a line-up of inspiring speakers were Steve Hoffman, Founder and Chairman of Founders Space, a Top 10 Incubator in Inc. Magazine and the #1 Accelerator for startups coming to Silicon Valley from overseas in Forbes Magazine, and Rohit Bhargava, a trend curator and author of best selling business books on wide ranging topics, who also was the instructor of the 48-hour intensive workshop organized by ECI Business School during the festival to train “digital leaders” in the future.

Apart from those informative sessions, ECI Awards released the rankings of the Most Innovative People & Companies in Business of the Year 2016 jointly with Harvard Business Review at the awards gala, and the Declaration on the United Promotion of Innovation Application together with representatives from 16 countries and districts.

It was also the first time that the world’s three most prestigious awards programs that honor innovation, namely Lions Innovation of Cannes Lions, One Show and the Product of the Year Awards have put on their winning case shows on the same stage in China.

As Dr. Owen Jia, Executive Chairman of Business Innovation Committee of China and President of ECI Awards put it, ECI Festival 2016 was a big move of ECI Awards to connect Chinese innovations with the rest of the world.

ECI Awards Winning Case show@AD STARS 2016

On August 25, AD Stars 2016 opened at Busan Exhibition & Convention Center (BEXCO), Korea.

This is the ninth edition of AD Stars, an international advertising festival which holds the faith of openness and sharing, devoting itself in discovering successful advertising works in different cultural communities. This year, guests from different countries all over the world, including Korea, China, Japan, Philippines, Thailand, US, New Zealand, Sweden, South Africa, etc., gathered under the theme of “Break”, which reflects changes in advertising industry, in Busan between August 25 and 27.


As partner of AD STARS, ECI Awards was invited to hold a case show at BEXCO. During the three days, the exhibited winning entries were: “Attitude Label” from NetEase, “Red Star Macalline Brand Manual” from 25HOURS, “ Transport Capacity Dispatching Platform” from Shanghai Remoteness Information Consultation, “Fabao: Business Model of Innovative Legal Services” from Fabao, “Content marketing of Chronicles of the Ghostly Tribe” from, “’Bro-friend’ Team behind Jack Ma: Utmost Aid for Tmall Double 11 Campaign” from QIHU360, “Enjoy the UEFA Champion League & Happy Football – Take the UEFA Champion League to Your Home” from XCAR, “Rotate Now! ‘Fast & Furious’: PUMA Exclusive Mobile Phone Theme” from MI, “Transforming a 50 RMB Car Ride into the World’s Longest Photographic Negative” from 180Chin, “Doctor on the Way” from Cheil PengTai, “Baofeng’s Cooperation with Longquan Temple to Create VR School of Meditation” from Baofeng Group, “Focus Media-Baidu Cloud Project: Tag Each Building” from Focus Media, “The H5 Story behind Kris Wu’s Army Enlistment” from BlueFocus Digital, “Full of Energy” from Yidianzixun, “McDonald’s Next” from McDonald’s Restaurants (Hong Kong) Limited, and “Traffic Mall” from Beijing Xibao Network Technology Corp.


At 13:30 on August 25, Professor Hwan-jin Choi, Co-chairperson of AD STARS, Mr. Keyvin Bi, Vice Chairman of E-Commerce Association of Macao, and Ms. Xiong Yidan, Executive Secretary of ECI Awards cut ribbon for the case show. Later, other honored guests from China, like Ms. Mao Yu, CMO of Panoroma Media also visited the booth. Mr. Choi said he was glad to be there to kick off the case show and hoped ECI Awards would gain more attention from Korea. He also expressed his interest in the launching of ECI Korea and high expectations for the coming ECI festival which will take place at National Convention Center, Beijing on December 5 and 6.


As the world’s first awarding program that was set up to celebrate innovations in digital business, ECI Awards aims to provide a platform of communications and cooperation for the whole industry through promotion, commendation, research, education as well as financing and investment. This Case Show in Busan was another move ECI Wards made to attract international attention for entrants and brands. Later this year, ECI’s global trip will also include legs in Russia, US, India, etc. to find more partners in achieving its goal.


On the night of the third day, ECI Awards team joined the Award Ceremony and Closing Gala of AD STARS 2016. The most significant award, Grand Prix of the Year went to Y&R for their case, “McWhopper” in the Category of PR and BBDO Bangkok for “MOTORREPELLENT – Saving Lives One” in the Category of Public Service. Towards the end of the event, the logo of the tenth anniversary of AD STARS was exposed, which made attendees so eager to witness the glorious moments of the winners of this international award program next year.

A complete list of the AD STARS 2016 winners can be found here.

ECI Awards Ceremony Announces 2015-2016 Winners

Cross & Innovation: Global E-Commerce Innovation Best Person & Company of the Year Awards Ceremony and Summit Forum took place at Mercedes Benz Arena in Shanghai on January 15th, 2016.

Among the attendees of the grand event are Lin Ya, Secretary General of Beijing E-commerce Association, Li Xisha, Chairman of Association of Accredited Advertising Agencies of China and Ding Junjie, President of National Advertising Institute & Chairman of ECI Committee.

Global E-commerce Innovation Leaders of the Year were awarded at the ceremony. These included Travis Kalanick,Founder of Uber, Lei Jun, Founder & CEO of MI, Hiroshi Mikitani, Founder & CEO of Rakuten, Yong Hwan Kim, Chairman & CEO of NongHyup Financial Group, Richard Tan, CEO of Lelong, Pawoot Pongvitayapanu, CEO of Rakuten Tarad and Oskar Hartmann, Founder of KupiVip Group.


China E-commerce Innovation Leaders, Marketers, Managers of the Year were also recognized. With regards to China E-commerce Innovation Companies of the Year, we awarded Brands, Platforms, Service Vendors, Financing and Investment Institutions, Media as well as Policy Innovation Institutions. The honorary title of “China E-commerce Innovation Brand of the Year” went to Kjeldsens, Entmore, AcFun, Hanhoo, Chuchujie and several other brands.

Acting as a bridge between brands, platforms and service vendors, ECI Awards attaches great importance to financing and investment institutions that provide capital for the innovations of the whole e-commerce industry chain. Among China E-commerce Innovation Financing and Investment Institutions of the Year were SBCVC, China Renaissance, Crystal Stream and Axis Business Consulting.

In the fast changing world of e-commerce, IECIA aims to set the global standard of innovation excellence to fast track and help regulate the development of the industry. As the second biggest economy on the planet, China is outpacing the world in its practice of e-commerce. That’s why we chose to initiate ECI Awards and hold the awards ceremony in China. By honoring the best innovative persons and companies, IECIA hopes that the rest of the world can learn from the successful experiences of China’s prosperous e-commerce.

For more information on the event, please visit the official website of ECI Awards.

ECI Awards Beijing 2015: The Final Judging Session

The final judging session for the first Annual ECI Awards, which was held at the Lake View Hotel in Beijing on March 14th, 2015, was a huge success, with 48 experts in E-Commerce coming from Taiwan, Korea, and Mainland China joining the experts committee. There were reportedly nearly 500 cases submitted and considered for the ECI Awards, and one third of them had made it into the final round. These cases were reviewed and approved by the committee, and winners were announced at the ECI Awards Ceremony on April 11th.


2014 has been a bountiful year for China’s E-Commerce industry, with the emergence of many outstanding sample cases. The ECI Awards Committee has made a list of 11 trending keywords as a retrospect on 2014, and an outlook on the 2015 industry trends.


Top 11: General education. The fast development of e-commerce used to intimidate traditionally operating companies. However, 2014 has seen more and more traditional companies joining the crowd of e-commerce. Although it will take some trial and error for those companies to learn and adopt the new concept and strategies, they are gradually realizing the importance of e-commerce, and are willing to commit themselves to the advancement of the industry.

Top 10: Tool. E-commerce was once seen simply as “selling goods online” in China. However, the many successful cases at the final judging session have provided insights into the prospect of using e-commerce as a tool for breakout for both brands and platforms. It shows that e-commerce as a tool is not limited to marketing efforts, but also has permeated into areas such as supply chain, logistics, warehouse and operation.

Top 9: Mobile. It is reported that as of the last quarter of 2014, mobile e-commerce has a market share of 33% in the entire e-commerce industry. At the final judging session, “mobile” is one of the most repeated words, where all the submitted cases were integrated with mobile e-commerce on some level. There were also some cases that were based entirely on mobile. It is predicted that mobile e-commerce will play an even bigger part in the industry.

Top 8: Technology. One of the obstacles for e-commerce platforms and brands is the cost per acquisition of consumers. The successful case of Masa Maso has inspired the industry to leverage technology in a more optimistic and sustainable way, which can further help the industry gain more advantages in 2015.

Top 7: Integration. The committee at this final judging session was excited to see the integration of e-commerce beyond marketing, where all the other areas were connected and seamlessly integrated, which was a big improvement compared to 2012 and 2103.


Top 6: Scenes. This reflects the interaction between businesses and consumers, where e-commerce connects online shopping with offline experiences. It can be concluded, that whoever get the “scene” gets the consumers.


Top 5: Trigger. E-commerce this year was seen to use “triggers” to resonate with consumers. Whether it’s he trigger of urban culture for emotional resonance, the trigger of sports for consumer connections, the trigger of entertainment for attention, or the trigger of public affairs for opinions, the industry as adopted the new strategy to connect with their consumers.

Top 4: Loyalty. With so many competitors, the e-commerce platforms and brands are trying hard to engage with their consumers to build up loyalty, in the hopes that they will stick with the brand for platform in the long term.


Top 3: Global. The appearance of many international cases submitted for the awards exhibited China’s presence and influence in the global e-commerce industry.

Top 2: Evolve. The value of technological advancement is to make our daily life more convenient and easy. The emergence of e-commerce is a reflection of this value, and the industry has seen evolution throughout the years. The cases of Renren Express and Tujia Rentals are a  representation of this evolution in the industry.

Top 1: Breakthrough. From all aspects, e-commerce industry had a breakthrough year in 2014, connecting various areas of the industry and reaching huge achievements. In one of the cases, Edaixi, a platform for laundry, has profoundly impacted the laundry industry with its deep understanding of the Internet and laundry industry. We believe that there will be more and more game changers like these in the foreseeable future.


China is the most dynamic and innovative market for e-commerce in the world. The First Annual ECI Awards will be held here to honor the models and legends in the industry, and leverage IECIA as the marketing platform to bring the innovation and experience to the world, as well as bracing the communication and development of the industry worldwide. Apart from the experts in the committee, many companies have also helped make this Final judging a success. Among all, Samsung and Cheil Pengtai have provided the resources for the session, Pisen Electronics also provided Music Cloud Box as the prize for the session.

ECI Awards was founded in New York City by IECIA, and initiated in China by ECI Committee and National E-Commerce Innovation Research Center, along with other e-commerce platforms and media. It is committed to be the prestigious innovation awards in China’s e-commerce industry. By discovering and honoring outstanding brands and platforms, ECI Awards has 7 categories in Business Model Innovation, Product Innovation, Technology Innovation, Marketing Innovation, Service Innovation, Management Innovation, and System Innovation. It aims to bring the innovation and experience to the world, as well as bracing the communication and development of the industry and economy worldwide.

ECI Awards Beijing 2015: Awards Ceremony

The first International E-Commerce Innovation Awards, ECI Awards, was held the International E-Commerce Innovation Forum and ECI Awards Ceremony in Jiading Industrial Zone, Shanghai on April 11th. The ceremony not only presented outstanding cases from over 500 entries from around the world, but also became a center stage for keynotes from the industry representatives and officials.


This year’s ECI Awards Ceremony has received over 500 entries from around the world, representing 7 categories of E-commerce innovation in Business Model Innovation, Product Innovation, Technology Innovation, Marketing Innovation, Service Innovation, Management Innovation, and System Innovation. There was also a Grand ECI prize that represented the single best case of all Gold winners, that 1) represented a breakthrough in a business model that redefined the industry; 2) was a new technology that achieved outstanding results; or 3) made the discovery of a new marketing approach to engage with audiences. After three rounds of judging and voting by expert judges, media judges and audience judges, Renren Kuaidi Express and won over eDaixi Laundry service by several votes to be the winner of Grand ECI Award, 2015.

International Industry forum with prominent speakers

Several world-class top figures in E-commerce industry have been invited to make appearance and give speeches at the ceremony, including IECIA Chairman Alan Rutherford from the US, Lee Chan-jin, CEO of Fortis who is also known as Korea’s Bill Gates, Jingdong’s SVP Xu Lei, and Taiwan’s Y-Combinator Lin Zhichen, who founded AppWorks and is also known as Jamie in Taiwan. Their speeches touched upon various aspects from industry’s global status in different countries and regions to hot topics of the year.

Also invited were officials from National E-commerce Committee, Shanghai E-Commerce Committee and Jiading Industrial Park, who clarified and expounded on the industry policies after the National Lianghui.

The 2015 International ECI Awards was a huge success, with contestants and entries from all around the world in different industries competing for various categories. With the attendance of world renowned industry experts, entrepreneurs, corporate moguls, it was not only a stage for all the contestants to showcase their successes, but also a truly global event worth celebrating in the E-Commerce industry.

Click here to watch the ECI Awards Introduction video

Click here to watch the ECI awards Promo