Recently ECI Awards joined Asian Federation of Advertising Associations (AFAA) as an associate member. With the world’s most innovative marketing cases it honors, ECI Awards joined the AFAA in the hope of infusing the Asian advertising community with ideas of innovation and sharing the successful practices among them, to encourage advertising professionals in the Internet Era to embrace innovation and ultimately assist the federation in realizing its objective of contributing to Aisa’s socio-economic development.
ECI Awards was founded in New York City by International E-Commerce Innovation Association (IECIA). As the world’s first awarding program that was set up to celebrate innovations in digital business, it aims to provide a platform of communications and cooperation for the whole industry through promotion, commendation, research, education as well as financing and investment.
As a new member, ECI Awards will have its representative attend the General Body Meeting of AFAA and DiGiAsia Conference in Taipei during Nov 27-30 to learn about the federation’s new plans and make positive change to the industry.
Founded in 1978, AFAA has representations in 15 Asian nations (Japan, Korea, Taipei, Thailand, Vietnam, Malaysia, Singapore, Philippines, Indonesia, Bangladesh, India, Sri Lanka, Nepal, Pakistan and the UAE). Its primary objectives are to unify all Asian associations involved in the various aspects of advertising; upgrade the standards, ethics and practices of advertising; and bring about a meaningful contribution from advertising activities to both regional and national socio-economic development.
DigiAsia is a digital marketing congress organized by the AFAA. Taipei Association of Advertising Agencies (TAAA) is the host for this outstanding event which takes place in Taiwan every two years starting 2014. DigiAsia aims at creating the biggest digital innovation platform in the world, serving as a forum in connecting talents around the world. The congress encourages digital professionals to learn, share, and experience under the common goal of creating a better future.