Lucky Magazine recently launched “Lucky Shops”, a much anticipated e-commerce venture with social commerce start-up BeachMint. While both companies were seemingly on their last limbs with poor advertising sales and lackluster revenues, together they look to be a good alliance.
Lucky’s new format follows an editorial-first approach with an added bonus of e-commerce – different from how past retailers have approached pairing content with commerce. Readers are engaged with a content-heavy site while being offered over 1,000 products from over 200 brands.
The venture brings a multifaceted shopping experience that delivers enhanced integration opportunities for advertising and retail partners looking for an environment that offers cohesive storytelling across the print, digital, mobile and e-commerce channels.
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