ieciaawards5

ECI Awards Beijing 2015: The Final Judging Session

The final judging session for the first Annual ECI Awards, which was held at the Lake View Hotel in Beijing on March 14th, 2015, was a huge success, with 48 experts in E-Commerce coming from Taiwan, Korea, and Mainland China joining the experts committee. There were reportedly nearly 500 cases submitted and considered for the ECI Awards, and one third of them had made it into the final round. These cases were reviewed and approved by the committee, and winners were announced at the ECI Awards Ceremony on April 11th.

image1

2014 has been a bountiful year for China’s E-Commerce industry, with the emergence of many outstanding sample cases. The ECI Awards Committee has made a list of 11 trending keywords as a retrospect on 2014, and an outlook on the 2015 industry trends.

image2

Top 11: General education. The fast development of e-commerce used to intimidate traditionally operating companies. However, 2014 has seen more and more traditional companies joining the crowd of e-commerce. Although it will take some trial and error for those companies to learn and adopt the new concept and strategies, they are gradually realizing the importance of e-commerce, and are willing to commit themselves to the advancement of the industry.

Top 10: Tool. E-commerce was once seen simply as “selling goods online” in China. However, the many successful cases at the final judging session have provided insights into the prospect of using e-commerce as a tool for breakout for both brands and platforms. It shows that e-commerce as a tool is not limited to marketing efforts, but also has permeated into areas such as supply chain, logistics, warehouse and operation.

Top 9: Mobile. It is reported that as of the last quarter of 2014, mobile e-commerce has a market share of 33% in the entire e-commerce industry. At the final judging session, “mobile” is one of the most repeated words, where all the submitted cases were integrated with mobile e-commerce on some level. There were also some cases that were based entirely on mobile. It is predicted that mobile e-commerce will play an even bigger part in the industry.

Top 8: Technology. One of the obstacles for e-commerce platforms and brands is the cost per acquisition of consumers. The successful case of Masa Maso has inspired the industry to leverage technology in a more optimistic and sustainable way, which can further help the industry gain more advantages in 2015.

Top 7: Integration. The committee at this final judging session was excited to see the integration of e-commerce beyond marketing, where all the other areas were connected and seamlessly integrated, which was a big improvement compared to 2012 and 2103.

image3

Top 6: Scenes. This reflects the interaction between businesses and consumers, where e-commerce connects online shopping with offline experiences. It can be concluded, that whoever get the “scene” gets the consumers.

image4

Top 5: Trigger. E-commerce this year was seen to use “triggers” to resonate with consumers. Whether it’s he trigger of urban culture for emotional resonance, the trigger of sports for consumer connections, the trigger of entertainment for attention, or the trigger of public affairs for opinions, the industry as adopted the new strategy to connect with their consumers.

Top 4: Loyalty. With so many competitors, the e-commerce platforms and brands are trying hard to engage with their consumers to build up loyalty, in the hopes that they will stick with the brand for platform in the long term.

image5

Top 3: Global. The appearance of many international cases submitted for the awards exhibited China’s presence and influence in the global e-commerce industry.

Top 2: Evolve. The value of technological advancement is to make our daily life more convenient and easy. The emergence of e-commerce is a reflection of this value, and the industry has seen evolution throughout the years. The cases of Renren Express and Tujia Rentals are a  representation of this evolution in the industry.

Top 1: Breakthrough. From all aspects, e-commerce industry had a breakthrough year in 2014, connecting various areas of the industry and reaching huge achievements. In one of the cases, Edaixi, a platform for laundry, has profoundly impacted the laundry industry with its deep understanding of the Internet and laundry industry. We believe that there will be more and more game changers like these in the foreseeable future.

image6

China is the most dynamic and innovative market for e-commerce in the world. The First Annual ECI Awards will be held here to honor the models and legends in the industry, and leverage IECIA as the marketing platform to bring the innovation and experience to the world, as well as bracing the communication and development of the industry worldwide. Apart from the experts in the committee, many companies have also helped make this Final judging a success. Among all, Samsung and Cheil Pengtai have provided the resources for the session, Pisen Electronics also provided Music Cloud Box as the prize for the session.

ECI Awards was founded in New York City by IECIA, and initiated in China by ECI Committee and National E-Commerce Innovation Research Center, along with other e-commerce platforms and media. It is committed to be the prestigious innovation awards in China’s e-commerce industry. By discovering and honoring outstanding brands and platforms, ECI Awards has 7 categories in Business Model Innovation, Product Innovation, Technology Innovation, Marketing Innovation, Service Innovation, Management Innovation, and System Innovation. It aims to bring the innovation and experience to the world, as well as bracing the communication and development of the industry and economy worldwide.

fdfdfdfd

ECI Awards Beijing 2015: Awards Ceremony

The first International E-Commerce Innovation Awards, ECI Awards, was held the International E-Commerce Innovation Forum and ECI Awards Ceremony in Jiading Industrial Zone, Shanghai on April 11th. The ceremony not only presented outstanding cases from over 500 entries from around the world, but also became a center stage for keynotes from the industry representatives and officials.

image7

This year’s ECI Awards Ceremony has received over 500 entries from around the world, representing 7 categories of E-commerce innovation in Business Model Innovation, Product Innovation, Technology Innovation, Marketing Innovation, Service Innovation, Management Innovation, and System Innovation. There was also a Grand ECI prize that represented the single best case of all Gold winners, that 1) represented a breakthrough in a business model that redefined the industry; 2) was a new technology that achieved outstanding results; or 3) made the discovery of a new marketing approach to engage with audiences. After three rounds of judging and voting by expert judges, media judges and audience judges, Renren Kuaidi Express and won over eDaixi Laundry service by several votes to be the winner of Grand ECI Award, 2015.

International Industry forum with prominent speakers

Several world-class top figures in E-commerce industry have been invited to make appearance and give speeches at the ceremony, including IECIA Chairman Alan Rutherford from the US, Lee Chan-jin, CEO of Fortis who is also known as Korea’s Bill Gates, Jingdong’s SVP Xu Lei, and Taiwan’s Y-Combinator Lin Zhichen, who founded AppWorks and is also known as Jamie in Taiwan. Their speeches touched upon various aspects from industry’s global status in different countries and regions to hot topics of the year.

Also invited were officials from National E-commerce Committee, Shanghai E-Commerce Committee and Jiading Industrial Park, who clarified and expounded on the industry policies after the National Lianghui.

The 2015 International ECI Awards was a huge success, with contestants and entries from all around the world in different industries competing for various categories. With the attendance of world renowned industry experts, entrepreneurs, corporate moguls, it was not only a stage for all the contestants to showcase their successes, but also a truly global event worth celebrating in the E-Commerce industry.

Click here to watch the ECI Awards Introduction video

Click here to watch the ECI awards Promo 

samsung

Samsung releases ‘Flow’ – Apple’s version of ‘Continuity’

Samsung introduces its own version of Apple’s ‘Continuity’ app, ‘Flow’, which makes it easier to switch between multiple devices. The app allows people with certain Samsung devices to switch between the same apps on their tablets and smartphone. Though the app is still in beta, Samsung says it will bring the capability to its other devices such as televisions and smartwatches.

Read more about Samsung’s ‘Flow’ on Mashable here

Photo credit: Samsung 

Baidu-Taboola

Baidu Announces Multi-Million Dollar Investment in Taboola

China’s biggest search engine company, Baidu, today announced a multi-million dollar investment in US-based discovery platform, Taboola. This platform is responsible for features such as “You might also like” or “Around the web” recommendations prevalent on many websites that lead to external content.

This strategic move ensures that Baidu and Taboola will work together closely in the Chinese market. Though Taboola is not active in the Chinese market yet, it’s already active in the US, UK, France, Germany, Italy, India, Israel, Japan and Thailand.

Read more about Baidu and Taboola’s joint venture here on Tech In Asia

Photo Credit: Tech In Asia

qunarwechat

WeChat Establishes 549M Monthly Active Users

Tencent has revealed that its popular messaging app, WeChat now has 549 million monthly active users. This is 9.8% above WeChat’s 500 million milestone at the end of 2014. From Q1, the active user percentage has increased by 39%.

Though WeChat has majority of its users based in China, Tencent is still pursuing overseas markets and reports that the messaging app team are continuing to drive user engagement in selected overseas markets.

Read the full report here on Tech In Asia

camera-660090_1280

3 Powerful Tips For Better E-Commerce Video Results

In the world of e-commerce, a good product video can vastly increase sales by enabling online shoppers to learn more about a particular product, make an emotional connection to the product and enforce their buying decisions.

Videos convey greater product information than simple text. According to practicalecommerce.com, ReelSEO, an online publication for video marketing, reported that nearly three quarters of online shoppers believe that video content influences their buying decisions.

Based on a report from Google, below are 3 tips that can help you make the most of your product videos.

1) Use a large video player

Google found that users are more likely to watch video ads that play on relatively larger video players

2) Place your video front and center

The viewability of the ad also plays an important role. According to Google, videos placed at the center of the screen and within 250 pixels of the top of the page secured the highest video viewability rates.

3) Believe in your product, make it obvious and test

One of the most vital things in ensuring the quality of your video is believing that the video will in fact boost sales.

To gain more insight into these tips, read the full article on practicalecommerce.com

image8

International E-Commerce Innovation Forum and ECI Awards Ceremony

The first International E-Commerce Innovation Awards, ECI Awards, has held the International E-Commerce Innovation Forum and ECI Awards Ceremony

In Jiading Industrial Zone, Shanghai on April 11th. The ceremony not only presented outstanding cases from over 500 entries from around the world, but also became a center stage for keynotes from the industry representatives and officials.

fdfdfdfd

The first International E-Commerce Innovation Awards, ECI Awards had finished its Final Judging in Shanghai on March 14th, and held its ceremony in Jiading Industrial Zone, Shanghai on April 11th.

123

ECI Award initiated on January 1st, 2015, and received nearly 200 case entries within one week. Till date, the ECI Awards has received over 500 case entries in 7 categories and 27 sub-categories, covering various aspects of the industry, including E-Commerce platforms, brands, and companies. Among all the entries, 5% came from North America, 11% Korea, 18% Taiwan, and 4% Hong Kong. After first round of audition from March 7th to 11th, 183 entries, which was one third of the overall entries, made it into the judging session. The final Judging session was held on March 14th in Beijing. 19 entries were given the Gold Awards, 29 Silver Awards, and 47 Bronze Awards.

ECI Awards’ mission to reward E-Commerce industry innovation on a global scale was reflected in this ceremony, where the concept of “innovation” was seen down to every detail.

An unforgettable event of E-Commerce Industry face-off

This year’s ECI Awards Ceremony has received over 500 entries from around the world, representing 7 categories of E-commerce innovation. After three rounds of judging and voting by Expert judges, media judges and audience judges, Renren Kuaidi Express has beat eDaixi Laundry service by several votes to be the final winner of International ECI Awards, 2015.

International Industry forum with prominent speakers

Several world-class top figures in E-commerce industry have been invited to make appearance and give speeches at the ceremony, including IECIA Chairman Alan Rutherford from the US, Lee Chan-jin, CEO of Fortis who is also known as Korea’s Bill Gates, Jingdong’s SVP Xu Lei, and Taiwan’s Y-Combinator Lin Zhichen, who founded AppWorks and is also known as Jamie in Taiwan. Their speeches touched upon various aspects from industry’s global status in different countries and regions to hot topics of the year.

Also invited were officials from National E-commerce Committee, Shanghai E-Commerce Committee and Jiading Industrial Park, who clarified and expounded on the industry policies after the National Lianghui.

Tango-VoIP-Messaging-Icon-1

Messaging App, Tango, Moves Into E-Commerce with Walmart

Tango, the popular messaging app, is now adding e-commerce to its services by partnering with Walmart Stores, Inc. and e-commerce giant Alibaba Group Holdings Ltd. in an attempt to extend its offerings beyond core services.

This new service is called ‘Tango Shop’ and launched on Tuesday 5/13/2015 and enables its customers to browse and make purchases from Walmart.com and Alibaba’s international shopping arm, AliExpress, from within the app itself.

Read more about Tango on bidnessetc.com here

mobilepay

Advances in Mobile Payment

As digital evolution continues to advance the retail space with new channels and tools, mobile payment has become a new battlefield where major players across a wide spectrum of industries, from web applications to wireless, retail, mobile devices to financial services, are gearing up to enter the market. Here in the U.S., the major players are aiming to dominate the market. Outside of the U.S. market, China is the biggest market for player like Apple to enter. In fact, China is going to be the largest and most important market for Apple in coming years.

As Apple’s recent attempt to enter China faces regulatory obstacle, the key lessons for Apple is acknowledging the regulations and work out strategic alliances in China. On the other hand, In order to stay atop in the global economy, the Chinese government will need to provide a more viable environment for business activities in China. After all, competition brings innovation, and that’s exactly what it needs to keep bringing its economy forward.

Image source: TechCrunch

Zan

The Competition Between Amazon and Alibaba

Alibaba and Amazon are two large E-commerce giants. As Alibaba launched the IPO and strives to gain its place in the global market. What are the main challenges? And what is the new phase of global competition Amazon faces now in order for Amazon to continue its global expansion, and to the largest emerging market, China?

Each of them will encounter considerable challenges entering each other’s market. Alibaba is known for its footing in China as a platform connecting sellers and buyers, while Alibaba operates without managing inventory and shipping logistics, the lack of operation facilities will result in its challenge entering the U.S. market, while the main product supply/distribution chain is supported by the well-established Amazon, it’s going to be hard to Alibaba to take off without investing in building one solid foundation of the inventory and shipping logistics.

On the other hand, with Amazon’s well-established network and experience in logistics, its entry the U.S. market won’t be an easy one either.  In order to reach the level of success, it requires a strong connection with state to national government, which Alibaba has cultivated for years, and this isn’t something Amazon can compete.

In order to succeed, each would need to focus on innovations and its ability to stay focus. Alibaba to pull its capital in studying and building logistics, while Amazon using capitals to acquire e-commerce merchants and suppliers to expand its territory and influence in China.

By: Zan Ng