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What the rise of mobile shopping means for retailers

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It’s predicted that tablets will outsell PCs (desktops and laptops) in 2015 for the first time, which sheds light on the importance of mobile marketing. Marketers now have to evaluate how the mobile move will change user and buyer habits.

Recent research from comScore shows that mobile technology is becoming the leading platform for shopping; “Last summer 55% of all time spent online retail occurred on a mobile device. Phone accounts for 44$ of retail Internet minutes, with tablets taking 11%.” This proliferation of smartphones and tablets has revolutionized the relationship between consumers and retailers.

Keeping this in mind, retailers should ensure that their brand’s email marketing strategy reflects this. However, as long as some people continue to favor using a PC, it’s important to keep a close eye on website visits, the type of email clients that are being used to open messages and where customers finally purchase and how these trends change. In this multichannel, multi-device age, it’s key to know your audience.

Read the full article on Mashable here.

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Google May Pay Wireless Carriers To Bring Back Google Wallet

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Being blocked by carriers, Google Wallet has suffered through changing product direction and competition from its own partners. Apple Pay was recently released and quickly became the leader of mobile payments. According to a Wall Street Journal report, Google is looking to revive its Google Wallet product to make it a genuine competitor. To make this happen, Google needs to ‘wrangle’ various carrier partners.

To achieve this, Google is prepared to go to extreme lengths. The Wall Street Journal had earlier reported that Google is considering acquiring Softcard, the mobile payments company that was formed out of a consortium of AT&T, Verizon and T-Mobile. This would be a bold move and signifies how much Google is willing to work with these carriers, who till date have been hostile to Google’s mobile payment efforts.

Read the full article here on The Verge.

Amazon’s Prime Now Available to all of Manhattan

 

Amazon has confirmed that it is now offering one-hour delivery, Prime Now, in all of Manhattan. In December, the online retail giant promised one hour delivery to a small zone in Manhattan but Amazon has now confirmed to Mashable that the service is available across the whole of Manhattan.

Amazon Prime Now offers free two-hour delivery from 6am to 12am, with one-hour delivery available for an extra $7.99. The service is applicable to a variety of household items such as paper towels, shampoo, books, toys and batteries.

Read the full article on Tech Crunch here

Image source: Tech Crunch