Social Media Reviews Drive E-commerce Conversion

There is increasing evidence for the link between e-commerce and social media engagement. This engagement from users is often in the form of posting to their networks with positive or negative experiences or posting reviews to ecommerce sites. An infographic from Bazaarvoice illustrates how reviews can impact sales and return on social media investment.

The infographic below is based on sample data collected from the Bazaarvoice network and analyzes 57 million reviews and more than 35 billion product pageviews.


Read the explanation for the infographic on AdWeek here

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