For many people in China, CCTV’s Spring Festival Gala has become as big as the Chinese New Year festival itself. In this age of traditional television watching moving online, the gala’s move to the digital world was inevitable. This year Baidu’s iQiyi video platform streamed the entire show live.
Baidu’s iQiyi live stream broke records, capturing more than 14 million simultaneous viewers and smashing previous simultaneous viewer records set during the World Cup. The company says that in total, the Gala had been streamed more than 70 million times as of Thursday, February 19th, 2015, and attracted more than 100 million comments. 91 percent of the audience watching online were under age 30.