Visual content obviously makes sense with social media networks like Pinterest and Instagram, but it actually works just as well in Facebook, Google+, and Twitter.
Here are some of the best reasons why:
Visual content can easily accomplish things that plain text articles struggle with – the fast delivery of information and emotion that engage the viewer. This is why videos are not really the perfect format of visual content. If it’s over a minute long, it might bore the viewer and disrupt the transference of information.
Still, well-made videos succeed in maintaining a consistent flow of thought, thus making the insertion of CTAs (calls-to-action) easier. Videos also appeal to most online media users, although it’s usually just for entertainment purposes.
It gets their attention
When was the last time you saw a plain text article gets re-shared on Facebook, Twitter, or Google+?Never – because articles for content marketing are always accompanied with a feature image to capture the target audience’s attention. Without a visual element, your content will simply be drowned in the 1.5 billion pool of digital content available online. This alone should be reason enough for you to incorporate some form of visual marketing to your content.
Wherever you are and whatever your nationality is, great visual content will always deliver content more reliably and efficiently than text. Moreover, it is a lot more understandable and effective, especially if hard data is being presented.
Your audience loves it
There are plenty of statistics that can show the advantages of visual marketing in social media. Starting with the giant; did you know that Facebook advertisers get 65% more engagement from their target audience with visual content? It is also known that using visual content often can get you more followers in platforms like LinkedIn, Google+, and Twitter by bumping engagement up to 37%.
Finally, always remember that visual content has more chances of going viral and give your brand a significant boost in visibility and relevance in such a short amount of time. In addition to lead generation, the links that you receive from all the re-shares will help solidify your search engine rankings.